Skip to main content

​
What is HubSpot?

HubSpot is a CRM platform with tools for marketing, sales, content management, and customer service.

​
Video tutorial

​
How it works

1

Create your form in Fillout

In the side menu under Fillout, open My forms and create a form with New form. Choose to Connect to HubSpot.
Choose how to get started dialog with Build with AI in Zite, Blank form, Connect and Import existing forms
Under Pick an integration, choose HubSpot. Then click Connect to HubSpot and pick the HubSpot account whose contacts table you want to connect.
Unable to connect? Try ensuring that you’re logged into the correct HubSpot account before connecting, and try again. Contact support@fillout.com for help.
2

Map your questions

Fillout will pull HubSpot properties that will be shown on the left-hand panel of the form editor. Drag and drop these into your form.
Custom properties created in HubSpot should be marked to Use in forms, and bots, to use in Fillout forms.
Screenshot2025 09 26at5 16 17PM PnTo connect a new question or field to HubSpot, open the right-hand panel or go to mappings. Check out this guide.
To update your Fillout form with changes from your HubSpot contacts table, click the refresh icon .
3

Publish & Share

Once you’ve finished creating your form, Publish and share it. Form responses will now automatically populate inside your HubSpot table. You can share the link directly, or embed the form on your site.
Fillout also has features like branching and conditional hide/appear logic, so you can show each respondent only the questions that apply to them.

​
Update existing contacts

Existing contacts will automatically be updated if the form is re-submitted with the same email as an existing contact in your HubSpot CRM.
You can pre-fill your form if you already know information about your existing contact. For more info, see this help article.

​
Specify a condition

You can run your integration only when a specific condition is met. Check out this guide.

​
HubSpot specific guide

Make new companies and deals in HubSpot

Add new records with a form.