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What is Google Ads

Google Ads is a platform that enables businesses to display ads on Google’s search results and other affiliated websites. It offers a powerful tool for businesses to reach their target audience, increase visibility, and drive traffic to their websites.

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Why upload form conversion data to Google Ads?

Uploading form submission conversion data to Google Ads lets you measure the effectiveness of your ad campaigns in driving desired user actions, such as lead generation for specific ad clicks. Furthermore, with enhanced conversions, you can improve conversion measurement accuracy, providing more data for optimizing your ad strategies automatically.
The Google Ads integration is part of the conversion kit paid add-on. Learn more and get started here.

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Enable Google Ads tracking for your form

1

Open form settings

Click on the upper right area followed by Conversion kit in the left-hand panel.form settings.png
2

Track Google Ads

Click Google Ads followed by Enable Google Ads tracking. This collects the GCLID parameter from the landing page URL when someone submits your form after clicking a Google Ad.Screenshot 2025-11-05 at 2.43.52 PM.png
The GCLID isn’t saved from cookies. If someone leaves the landing page and comes back later, it won’t be captured with their form submission.
3

Publish and share

That’s it! Publish your form to reflect the recent change.

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Upload conversion data to Google Ads

You can use enhanced conversions for leads by updating Google Ads with your latest submission data to improve tracking and campaign outcomes.
1

Enable uploading

After following the steps above and enabling tracking, Start upload.Screenshot 2025-11-05 at 2.55.48 PM.png
2

Choose a conversion name and value

Enter the details below.Screenshot 2025-11-05 at 3.02.35 PM.png
Make sure that the conversion name you type matches a Conversion Action name (case sensitive) that is defined in your Google Ads account.
3

Enable enhanced conversions (Optional)

Enhanced conversions can give you more accurate tracking and better bidding results. Learn more here.Toggle the Enhanced conversions switch. Then, select the question you wish to pull data from for Phone Number and Email fields.Screenshot 2025-11-05 at 3.06.34 PM.png
4

Export CSV

Download CSV to export a pre-formatted file with all the necessary conversion data.Screenshot 2025-11-05 at 3.09.27 PM.png
5

Upload CSV to Google Ads

Then, Upload CSV and select your Google Ads account in the Google Ads dashboard. On the left-hand panel, go to Goals . Then, click Uploads followed by .Screenshot 2025-11-05 at 3.19.27 PM.pngChoose Upload a file as the source. Select the file you just downloaded and choose Unhashed private customer data.Screenshot 2025-11-05 at 3.28.04 PM.pngThat’s it! You’ve now successfully uploaded conversion data to Google Ads.
6

Publish and share

Remember to Publish your form to reflect the latest change.

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Automatic uploads to Google Ads

This feature is coming soon. Contact [email protected] for early access.

Conversion Kit

Enrich and validate emails, route leads, and more.

Track data with Google Tag Manager

Check conversions and ROI through responses.