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What Mailchimp is

Mailchimp is an all-in-one marketing platform that helps businesses and individuals design, create, and manage email campaigns, build landing pages, automate marketing processes, and analyze audience engagement to reach their marketing goals effectively.

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Video tutorial

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How it works

1

Link your Fillout form to Mailchimp

Click Integrate from the top menu followed by Mailchimp.
Screenshot of the Fillout form creation page
Important: When creating your form, make sure to set the email, name, and other fields you would like to link to your Mailchimp mailing list to required.
Choose which account and audience you would like to create or update contacts in, then click Continue.
2

Map your form fields in Fillout**

Match the fields in your Fillout form to the corresponding fields in your Mailchimp audience. For example, link the email address field by its respective question.
Screenshot of the Fillout form creation page
3

Publish and share

Publish your form once everything’s set. Answers from new submissions will now appear in your Mailchimp audience list. If a contact with the provided email address already exists, Fillout will automatically update the existing contact’s information.

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Add tags

You can add Mailchimp tags to new contacts automatically to help segment your email audiences. + Add tag and choose from the dropdown.
Screenshot of the Fillout form creation page
To add a tag to specific contacts, toggle the Add contionally? switch. Set conditional logic and choose when to apply it. For example, tagging users with their occupation. Remember to click Publish on the upper right corner after making any changes to the integration.

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Specify a condition

You can run your integration only when a specific condition is met. Check out this guide.

Condition groups

Use nested logic to show, hide and validate fields based on multiple conditions.

Page logic

Hide or show certain pages or custom endings based on respondent input.

Calculations and variables

Calculate prices for order forms, compute quiz scores, and more.