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Overview

By default, when a respondent selects a choice, that same label appears in the Results page.
For example, if they choose “Los Angeles International Airport”, that’s what will show up in Results. By adding Custom values, you can change the text that will appear on the results page. For example, we can specify the value of the same choice, “Los Angeles International Airport”, to be “LAX”. This can be helpful when integrating your form to CRMs, databases or other tools.
This feature is applicable to Multiple choice, Dropdown, Checkboxes, Picture choice, and Multiselect field types.

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How to add custom values

Select your question followed by the to open the right-hand panel. Then, scroll down to Advanced and toggle the Custom values switch. Screenshot 2025-10-10 at 4.57.39 PM.png Click an option to edit the Value as you see fit. Once the form is ready, click Publish on the upper right corner. Screenshot 2025-10-10 at 4.57.59 PM.png That’s it! Now you’ll see the Values of the options in the results page. Screenshot 2025-10-10 at 5.00.56 PM.png

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Use cases

Studies and research In academic studies, use custom values to frame questions in a participant-friendly manner. Multilingual forms For forms in different languages, use custom values to show options in one language while your backend understands them in another. Order fulfillment For example, in an e-commerce form, use custom values to display product variations with user-friendly labels while maintaining specific backend values for inventory and processing.

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Other advanced features

Randomize options

Shuffle the order in which answers are displayed.

URL parameters

Pass information to a form to support pre-filling.

Pre-fill fields

Pre-populate fields based on previous inputs and more.